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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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09076_Field_TCGG T841.txt
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1996-04-10
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16 lines
There, stript fair Rhet’ric languish’d on the ground; (113)
The new collective unconscious Pope saw as the accumulating
backwash of private self-expression.
* Pope had a very simple scheme for his first three books.
Book I deals with authors, their egotism and desire for self-
expression and eternal fame. Book II turns to the book sellers
who provide the conduits to swell the tides of public
confession. Book III concerns the collective unconscious, the
growing backwash from the tidal wave of self-expression. It is
Pope’s simple theme that the fogs of Dulness and new tribalism
are fed by the printing press. Wit, the quick interplay among
our senses and faculties, is thus steadily anesthetized by the
encroaching unconscious. Anybody who tried to get Pope’s
meaning by considering the content of the writers he presents